One of the greatest challenges involved in driving adoption is explaining how the new technology works. Blockchain and crypto aren’t exceptions to this, and in fact present a particularly challenging proposition. Even technologists who are newly exposed to blockchain can find the concepts labyrinthine.
Part of my job as a communications professional involves education, and some amount of technical communications (and I wish to point out that both Tal and Noam seem very well-equipped when it comes to explaining technology to a general audience). As a result I think about multiple ways to present blockchain tech so that interested stakeholders can grasp the main points. As a general rule, when we explain a new technology to a willing audience, the points we should cover are:
- what does the technology do?
- how does the technology work, at a high level?
- what does the technology mean for the average consumer or user?
In addition, the explanation shouldn’t take 20 minutes. Two minutes would be wonderful, but up to five minutes is forgivable.
What’s the best, most concise way you’ve come up with explaining blockchain to your friends?